Title: TikTok&Douyin Publicity Program (Apply for Grants/Funding)
Authors: 曹导, CarolW#8711
Date created and posted: 03/04/2021
The main purpose of this program is to expand the marketing;
The period is about 3-5 months until the final launch of manned spacecraft in summer seasons; (After that, whether we will continue and how we should renew the program is to be determined)
The payment is monthly — $19,000 per month.
1.At the moment when we can get BO ticket soon, we need more publicity at this stage than community design, web-dev, operation, etc.
2.We need to diversify our publicity channels, and Tiktok (and Douyin in China) is a good window with huge traffic and high cost performance.
1.Operation: Video content plan and video projects initiation; account operation and traffic acquisition of Douyin and TikTok.
2.Advertising Director: Acting as the director of all videos such as commercial films and documentaries
3.Video making: Acting as a video editor, soundtrack recorder, and sound mixer
4.Copywriter: Responsible for copywriting of all video, advertising films, and documentaries
5.Color matching/ T C: Serve as the color modulation of the video, as well as the output of special effects
This team will not only operate Tiktok and Douyin, but also be responsible for broadcasting daily advertising material of moondao.
The broadcasting is presented in the form of video/copywriting/H5 and other ways. The following are the specific categories:
All information about MoonDAO can be released daily or several times a day
To spread MoonDAO’s vision: MoonDAO is an international collective of people united by the mission of decentralizing access to space research and exploration. We are currently living at the inflection point of a privatized space race, and the implications of this moment will define our future. Making life multi-planetary is one of the most inspiring and important missions in our lifetime. The big question is: how? We believe that an international, decentralized, inclusive, and transparent organization would be much better aligned with the needs of the everyday person.
3.About space exploration
In the summer of 2022, MoonDAO will send human to the edge of the earth. During the preparation of such a legendary trip, there are a lot of knowledge content to share. It is a great opportunity to give a science popularization education, and collect and spread more interesting ideas.
4.Legendary founders or contributors
With the efforts of Pablo Moncada-Larrotiz and Kori Rogers and other core contributors, MoonDAO was born and prospers till today. It is worthy sharing every core contributors’ story in the form of a documentary.
1.Number of new videos released per month: 15+ short videos/month
2.View increase of all videos per month: 100M+/month
3.Subscription increase per month: 10k+/month
The program is lasting to the final launch of manned spacecraft in summer seasons.
The total cost per month is $19000. The details are as follows:
Advertising Director $1,800/Month
Video making $1,000/Month
Color matching/ T C $600/Month
Music copyright $500/Month
Copyright of basic materials like video clips $1,000/Month
Copyrights of any font/music/video clip involved in the released video will be purchased. The copyright of all works is owned by MoonDAO, which can be simultaneously posted on other platforms such as YouTube and Twitter.
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